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And he had achieved it all by the young age of 32. He was the wizard that revitalized rap with a serious infusion of R&B. He was the magician behind Ashanti ’s incredible rise to pop stardom. He was the man that had brought rap superstars DMX, Jay-Z, and Ja Rule to the public. Barely a week went by that not at least one top ten track owed its production in some aspect to Gotti. In 2002 Gotti ’s artists and productions dominated music charts worldwide.
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rose from a boutique rap imprint in 1999 to become one of the most successful record labels in the industry by 2003. House and hip-hop have worked together well for decades, and there’s no reason to believe the two genres can’t coexist and amalgamate without any problems.Irv Gotti ’s record label Murder Inc. However, to think that this will cause the downfall of rap is simply hyperbole. Drake releasing a whole house music record to a fanbase that wasn’t expecting it is admittedly a hard pill to swallow. So, the precedent for hip-hop and house working together has long been proven. In 2020, Grammy-nominated British house duo Disclosure recruited rappers Mick Jenkins and Common for their Energy album. Grammy-winner Katranaya’s 99.9% and Bubba albums placed house music components adjacent to rappers like Vic Mensa, Goldlink and Phonte.
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House and hip-hop continued to fuse in the 21st century. House music didn’t manage to spoil hip-hop and rap’s development.
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Biggie, Jay-Z, Wu-Tang Clan, Naughty By Nature, and Nas became the face of East Coast hip-hop that slowly but surely began infiltrating the pop charts by the mid-1990s. Dre, Snoop Dogg, and DJ Quik leading the way. West Coast G-Funk came through in a big way with Dr. One minute, you might hear Robin S.’ “Show Me Love,” or Crystal Waters’ “Gypsy Woman (She’s Homeless).” CeCe Peniston’s “Finally” smashed the airways while “Deep Inside” by Harddrive and Soho’s “Hot Music” were becoming instant dancefloor classics.Īnd yet, hip-hop continued to grow. Another Native Tongue member, Queen Latifah, made a big splash with her 1989 single, “Come into My House.”Īll this was happening as house music was thriving on the radio. One of the most famous recordings is their 1989 single, “I’ll House You,” which celebrates the culture of dancing to house music. The Jungle Brothers were known for being proponents of so-called jazz-rap in the late 1980s, paving the way for their Native Tongue brethren, A Tribe Called Quest and De La Soul. Stateside, it was happening with great acceptance as well. Doug Lazy, a DJ and music producer, dropped “Let It Roll,” a house music track he rhymes over while incorporating rap samples in 1989. artists like Technotronic’s “Pump Up the Jam” and Snap’s “I Got The Power” achieved massive success fusing rap with house. Fresh and the Get Fresh Crew incorporated elements of Go-Go music on their 1988 album, The World’s Greatest Entertainer. Ice-T sampled heavy metal act Black Sabbath on the intro of his 1987 debut album, Rhyme Pays, while Doug E. Producers were crafting beats from numerous sources. It was also when hip-hop artists felt less constrained to stay with conventional production because it was still evolving. In the late 1980s, rap music was beginning its crest as the eventual dominant force on American radio and for American record buyers. Honestly, Nevermind’s backlash indicates that hip-hop fans and critics were far more open-minded 30 years ago. House music, a Black dance music subgenre with origins in Chicago led by pioneers like Frankie Knuckles, has been cross-pollinating with hip-hop long before this and was met with acceptance. With that notion in mind, the idea that Gotti suggested that Drake may start a trend of rap and hip-hop artists veering towards house and dance music that would be hip-hop’s death knell is somewhat misguided. Listeners didn’t get a chance to absorb the idea that Drake would devote an entire album in this direction. Honestly, Nevermind is a practice of an artist using his prerogative to create music outside of what people expect of him, which in fairness, Gotti stated that Drake has the right to do.ĭrake dropping a new album with no prior explanation and even a lead single to prep his fans is understandably contributing to why so many consumers are upset. Gotti feels that because Drake is “so strong and powerful, he can change the dynamic” of hip-hop music trends, thus eventually triggering the end of the genre as we know it. The producer said it may cause “ the demise of rap, the demise of hip-hop.” This week, Irv Gotti spoke with TMZ about the album, saying that he hopes this isn’t the start of a trend in hip-hop. Although Drake has dabbled with similar sounds in the past, many have scoffed at the album, calling it the worst of his career less than a week after its release.